Siloed Data Hurts Personalisation & ROI
Clickstreams, CRM, ad spend, and product usage sit in disconnected tools—making true 360° customer views and real‑time activation nearly impossible.
Attribution Gaps
Attribution models miss cross‑channel journeys
Slow Segmentation
Batch segmentation lags behind real‑time intent
Budget Leakage
Media budgets leak through under‑performing campaigns
Creative Bottlenecks
Creative generation & testing cycles are slow
Agent‑Powered Marketing Use Cases
Real‑Time Segmentation
Stream click & product events into LakeFlow; agents update audience membership in under 60 s.
Media Spend Optimisation
LLM agents read performance reports, recommend budget shifts, and open Jira tickets for creative tweaks.
Churn & LTV Prediction
Blend CRM, support, and usage signals to predict churn probability & lifetime value.
AI‑Generated Creative & Copy
RAG agents pull brand‑tone docs; LLMs draft ad variants matched to each segment.
Marketing Mix Modelling
Supervisor orchestrates time‑series agents to quantify channel lift and scenario‑plan spend.
Automated A/B Insights
Agents crunch experiment logs, flag stat‑sig winners, and write recaps to Slack.
Lakehouse‑Native Marketing Brain
Our marketing AI platform provides a complete flow from unified data to campaign activation and feedback.
Unified Customer Data
LakeFlow Connect ingests web, app, CRM, and ad‑cost data into Delta with identity resolution.
Multi‑Agent Reasoning
Supervisor dispatches segmentation, predictive, and creative agents; merges outputs with full lineage.
Activation & Feedback
Agents push audiences to ad networks, send insights to BI, and learn from campaign outcomes.
PipeIQ Marketing Services
- ✅CDP on Lakehouse — Design identity graph, consent management, and real‑time features on Databricks.
- ✅Segmentation & Prediction Agents — Deploy AutoML or custom models with explainability & CI/CD.
- ✅Creative Gen & Testing — LLM‑powered copy and image generation with brand & compliance guardrails.
- ✅Attribution & MMM — Bayesian or causal agents quantify channel effectiveness and scenario‑plan spends.
- ✅Connector Build‑Out — Stream data to Meta, Google, TikTok, and custom endpoints with serverless services.
- ✅24/7 Monitoring — Dashboards for ROAS, segment drift, and LLM cost—PagerDuty hooks.
Boost ROI with AI‑Driven Marketing
Book a consultation to see how PipeIQ drives personalisation and performance marketing—without data silos.
